... posted a guy in one of my WhatsApp groups earlier today.
If you are on Instagram, you will see influencers ( atleast the moral ones ) use these #Hashtags - #ad #collab #paidpartnership whenever they promote or collaborate - basically making money from the promotion. It is a very transparent way of doing business. Your followers know you are paid to promote the product/service.
Cut to LinkedIn/Facebook. You will see a lot of influencers posting epic shit and opening their wisdom hatches about how to make money via stocks & cryptos and how investing in FDs is a cardinal sin ( which our fathers and forefathers committed ). Yet, they will never once disclose that they are promoting something they are paid to promote. "10 apps I use the most" they will post and sneak in the 1 app that has paid them to make that post. "7 ways to make 15% per annum with ease" they will say, while a lot of their own money is locked away in fixed deposits and liquid funds.
- Be careful about who you follow
- Be careful about what you believe about the content the folks you follow publish
- Be careful about the fake empathy/sympathy posts they will make over the next few months as things start cracking.
The job of an influencer is to influence, so you can't blame them. How much do we get influenced is a reflection of our gullibility.
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